GREAT RADIO PROMOTIONS & CONTESTS Ebook

GREAT RADIO PROMOTIONS & CONTESTS

• How to get businesses all over your city to advertise your station...for free! (Page 15)

• Possibly the most effective direct mail promotion you'll ever do (Page 28)

• Bumper stickers that listeners are guaranteed to put on their cars (Page 54)

• The most powerful "Time Spent Listening" contest ever created (Page 69)

• An extremely simple on-air contest to spotlight your music brand image (Page 80)

• A promotion that's exciting for listeners to participate in and virtually sells itself to sponsors who want increased traffic (Page 93)

• How a single dollar bill can keep your entire audience glued to their radios for a week (Page 97)

• Innovative ideas for most holidays

• A hot weather promotion that is virtually certain to generate national publicity for your station (Page 111)

• A fishing contest that will have the entire community out on the lake with their rods & reels (Page 121)

• How you can use Groundhog's Day to have the entire community talking to strangers about your station (Page 144)

• A clever way to get your local government (mayor, city council) to partner with you in a promotion that won't cost you a penny (Page 160)

• A "sales promotion" that requires just a few seconds of air time, that your audience will enjoy, and that even a rookie account executive could sell out in a single day (Page 236)

• A fun, on-air promotion in which the commercials you air actually increase Time Spent Listening and enable you to charge premium rates for participating advertisers (Page 239)

• A stunningly original version of "High/Low" that will have your listeners afraid to be away from their radios for even a moment (Page 244)

• A contest you could be doing tomorrow (literally), regardless of your budget - that involves every listener in a fun yet very personal way (Page 273)

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