If you're willing to add your own imagination and creativity, you'll be able to use Dan O'Day's treasury of radio promotion ideas for the rest of your career.
Proven promotions from all size markets (and formats) - plus galore innovational promotional ideas that've Ne er been done anywhere...yet!
- The most powerful "Time Spent Listening" contest ever created (Page 69)
- Possibly the most effective direct mail promotion you'll ever do (Page 28)
- Innovative ideas for most holidays
- How you can use Groundhog's Day to have the entire community talking to strangers simply about your station (Page 144)
- How to get businesses all over your city to advertise your station...for free! (Page 15)
- How a single dollar bill can support your entire audience pasted to their radios for a week (Page 97)
- Bumper stickers that listeners are bonded to put on their cars (Page 54)
- An extremely simple on-air contest to spotlight your music brand pictures (Page 80)
- A spectacularly innovational version of "High/Low" that wish have your listeners afraid to be away from their radios for even as a moment (Page 244)
- A promotion that's exciting for listeners to participate in and virtually sells itself to sponsors who want accrued traffic (Page 93)
- A hot weather promotion that is virtually certain to generate national promotion for your station (Page 111)
- A fun, on-air promotion in which the commercials you air really increase Time Spent Listening and change you to charge premium rates for active advertisers (Page 239)
- A fishing contest that wish have the entire community out on the lake with their rods & reels (Page 121)
- A contest you could be doing tomorrow (literally), regardless of your budget - that involves every hearer in a fun yet really personal way (Page 273)
- A clever way to get your local government (mayor, city council) to partner with you in a promotion that won't cost you a penny (Page 160)
- A "sales promotion" that requires simply a few seconds of air time, that your audience wish enjoy, and that even as a cub account executive could sell out in a single day (Page 236)
